THE BRIEF:
Alia approached lvl up looking for us to support with editing her long form interview content into short form. ALIA WANTED US TO CREATE CONTENT THAT WAS FAST PACED.
services provided:Â
short form editing​​​​​​​
short form editing​​​​​​​
HOW WE APPROACHED THE PROJECT:
WITH THE BRIEF IN MIND, WE SET OUT TO CREATE 15 INDIVIDUAL EDITS FROM THE OVERALL LONG FORM INTERVIEW FOOTAGE. THIS ALLOWED US TO BREAK DOWN THE CONTENT INTO SELF CONTAINED "EPISODES", WHERE EACH INTERVIEWEE ANSWERED A DIFFERENTÂ QUESTION IN EACH VIDEO. WE KNEW THAT WE WANTED THE CONTENT TO BE FAST PACED, BUT WE ALSO WANTED TO MAKE ENGAGING IT FOR THE AUDIENCE TO WATCH. TO ACHIEVE THIS, WE KEPT THE PACE HIGH AND ALLOWED ROOM FOR MULTIPLE HIGHLIGHTS THROUGHOUT, SUCH AS: FAST CUTS, ZOOMS, POP-UPS, SUBTITLES ETC...
THE RESULTS:
videos edited: 15
views:Â 1,306,000+
engagements: 45,995+
engagement rate:Â 3.52%
